YouTube Increases Prices of its Premium Subscription in Many Countries

Video streaming service YouTube has increased the price of its premium subscription in many countries. This subscription does not contain advertisements. YouTube has increased its prices in Italy, Netherlands, Saudi Arabia and many other countries. In some countries of Europe, the price of its ‘single’ plan has been increased by about two euros. Apart from this, ‘Family’ plan has also become expensive.

owned by google youtube has recently increased the prices of this subscription in India also. Many users on Reddit have reported that they have been informed in the email sent by YouTube that the premium subscription is expensive. In Ireland, Belgium, Italy and the Netherlands, the price of the single plan has been increased from 11.99 euros to 13.99 euros. With this, the price of the family plan has increased by almost 40 percent from 17.99 euros to 25.99 euros. This subscription has also been made expensive in Denmark, Indonesia, Malaysia, Norway, Sweden, Saudi Arabia and United Arab Emirates.

YouTube says that the reason for this is to improve this premium service and to help artists and creators. Last month, YouTube had increased the rates of individual, family and student subscription plans in India. In this service, users get features like streaming of videos without advertisements, facility to watch videos or listen to music in the background and Picture-in-Picture (PiP) mode.

It is not known whether existing subscribers of YouTube Premium will get a grace period to pay the new rates. The rate of its individual plan for a single user has been increased from Rs 129 per month to Rs 149 per month. Users with family plan will have to pay Rs 299 per month. In this plan, this service can be accessed by up to five users. Earlier its price was Rs 189. Its student plan has been increased from Rs 79 per month to Rs 89. The rates of its prepaid plans have also been increased. One month trial is available for its new users. Last year, the central government had warned social media platforms including YouTube about deepfakes.