Jio Airtel Vi record customer loss post tariff hike BSNL becomes only gainer in July

When telecom operators increased the prices of their recharge plans a few weeks ago, the companies had to suffer huge losses. Latest data from the Telecom Regulatory Authority of India says that India’s three big telecom operators Reliance Jio, Bharti Airtel, and Vodafone Idea have suffered huge loss of customers after the tariff hike. In July, the customers of all these three telecom operators decreased.

Reliance Jio, Bharti Airtel and Vodafone Idea (Vi) suffered a huge loss of customers last July. Jio, Airtel, and Vi lost 7.5 lakh, 10.69 lakh, and 10.41 lakh customers respectively at the end of July, according to Telecom Regulatory Authority of India (TRAI) data. After which the customer base of these companies reduced significantly. In this, Jio’s subscribers declined to 475.76 million, Airtel’s to 387.32 million, and Vodafone’s to 215.88 million.

PTI According to BSNL, it directly benefited from it. Customers who left Jio, Airtel, Vi shifted to BSNL. The government telecom company got the benefit of 20.93 lakh users who were newly added to it. After which the customer base of the company increased to 88.51 million.

Reliance Jio, Bharti Airtel and Vodafone Idea (Vi) had increased their tariffs by 11 percent to 25 percent in July. Whereas BSNL did not make any increase in the tariff plans. The impact of this move of the companies was widely visible on their market share. According to the report, Jio’s market share came down to 40.68 percent. Airtel’s share came down to 33.12 percent. And Vodafone’s came to 18.46 percent. In contrast, BSNL’s market share increased from 7.33 percent to 7.59 percent.
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But here Airtel was successful in adding users who used the company’s expensive services. The company added more than 20.5 lakh users using 4G and 5G services in July. Whereas Jio lost 7.6 lakh such high paying customers.