How is MediaTek Dimensity 9400 different and more powerful than its previous generation chipset 9300?
MediaTek Dimensity 9400 is a flagship chipset and powerful CPU. The biggest USP of this chipset is that it is built on 3nm process, which claims 40% more energy efficiency than the previous generation, allowing users to experience extended battery life. With a Big Core design built on Arm’s v9.2 CPU architecture, coupled with the most advanced GPU and NPU, this chipset is capable of delivering blazing performance in a highly power-efficient design. The company’s new flagship smartphone chipset offers immersive gaming, incredible photography, battery, and more. This chipset has more computing power and good energy efficiency compared to the previous version. People now use their mobile phones for many tasks, which require more computing power than this chipset provides. In simple words, users will experience stronger gaming, battery and camera performance with the new chipset.
What is your strategy for the Indian market in the future? How can you maintain and increase your market share?
Our approach is simple: we aim to provide all types of chipsets. As you have seen, we offer various chipsets, from entry-level to mid-range and flagship. This gives our OEM partners the flexibility to choose the chipset that best suits their target audience and market. We focus on understanding the end-user needs and develop our chipsets accordingly. We will follow this strategy in future also and strengthen our market share by introducing advanced chipsets in all categories.
MediaTek leads India’s smartphone chipset market with 54 percent share in Q2 2024. After smartphones, TV, what is the new growth engine for MediaTek’s Indian market?
Although our focus is on all segments, we believe that an important market for the company will now come from the automobile sector, which includes both two-wheelers and four-wheelers. Our aim is to achieve the same success in the automobile sector that we have achieved in the mobile sector. Additionally, we have introduced smart digital clusters and modules in partnership with Jio Platforms Limited. In view of this, we are rapidly increasing our efforts in this area.
Rapid changes are also taking place in the automobile sector, so will the electric segment leave traditional ICE vehicles behind for MediaTek?
It is a bit early to say. However, it is not only the electric segment that will drive revenue growth for MediaTek in the automobile sector, it is certainly a part, but vehicles with ICE engines are also a priority for us. Be it two-wheelers or four-wheelers, all ICE engine vehicles require advanced technology. Today, features like ADAS, AI and connectivity are in demand not only in the ICE segment but also in electric vehicles and we are committed to meeting those needs. People want their vehicles to function like running computers, so the entire automobile sector is on our radar.
What is your take on 6G, how is the company prepared for it and will India lead the 6G rollout worldwide?
If you listen to Prime Minister Narendra Modi’s speech at the Indian Mobile Congress, you will see how serious the government is about 6G. We may have lagged behind in the 4G rollout, but our government has done a commendable job with the 5G rollout and the same is happening with 6G. I believe that 6G will take 4 to 5 years to be launched and we will be one of the leading countries in the world for its rollout. MediaTek is already working on 6G and we released a white paper on 6G last year, which shows our commitment to providing new technology to our consumers.
