Last year, EVs contributed about 2.5 percent of the company’s sales. The managing director of Mercedes told Reuters that the number of young customers buying EVs is increasing. The company launched EQS 580 SUV in the country on Tuesday. Its price is around $1,68,200. This year, about 15 percent of the customers of Mercedes’ EVs are those who have bought a luxury car for the first time. Last year this number was about five percent. The company has launched some new electric SUVs which have helped it increase sales.
The country’s EV market is growing. Last year, about 42 lakh cars were sold and the share of electric models in these was about two percent. The central government aims to increase it to 30 percent by 2030. Mercedes has 18 combustion engine and six electric models in its portfolio in the country. About two years ago the company started assembling EVs in the country. There is up to 100 percent tax on import of fully built cars in the country. Earlier this year, Mercedes had said that it would invest $24 million in the country. Mercedes’ first electric car in the country was the EQC.
Mercedes ranks first in the luxury car market in the first half of this year. The company’s sales increased by almost nine percent to 9,262 units. In second place is BMW, which has sold 7,089 units. Mercedes gets a major share of sales from the SUV segment. Its models like GLA, GLC, GLE and GLS have strong demand in this segment. Mercedes’ luxury sedans like A-Class, C-Class, E-Class and S-Class are also getting good response from customers. The company is also at the forefront in the EV segment of the luxury car market.
(This news has not been edited by NDTV team. It is published directly from the syndicate feed.)
