Apple Cuts Jobs in Online Services Group before Launching New iPhone Series Next Month

American devices maker Apple has laid off about 100 workers from its Digital Services Group. This includes the Apple Books app and Apple Bookstore teams, in addition to some engineering workers. There have also been layoffs in the team running Apple News.

Bloomberg’s report quoted sources with knowledge of this matter as saying that company has informed the affected workers working in various teams in the Services Group of Senior Vice President Eddy Cue. Earlier this year, Apple shut down its self-driving car project and laid off hundreds of workers. The priority of Apple Books has reduced for the company. However, some new features can be added to Apple’s Books app. In recent years, services related business has been a major source of growth for Apple. In the last financial year, the share of this business in the total sales of the company was more than 22 percent.

Workers subject to layoff have been told that they will have 60 days to find another job at Apple. In the last few months, many American tech companies have laid off a large number of workers. The main reasons behind this are increasing use of Artificial Intelligence (AI) and decrease in growth.

Apple’s new iPhone series will be launched on September 9. New Apple Watch and AirPods can also be brought with it. Apple has given the launch event the tagline ‘It’s Glowtime’, which could be an indication of Apple Intelligence features. This event will be organized in the company’s Steve Jobs Theater in America. It will be live streaming on YouTube. In this, information about the date of release of iOS 18 and other software updates can also be given by Apple. The company’s new smartphone series may include iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max. A new capture button can be found in these smartphones. iPhone 16 Pro and iPhone 16 Pro Max may have a triple rear camera unit. A wide camera, ultra-wide camera and a telephoto camera can be found in it.